Colombia is first coffee-growing country to host world barista contest

For the first time, a coffee-growing country has been chosen to host the world’s most important coffee competition.

Colombia has been selected to host the 12th annual World Barista Championship, the speciality contest in which the leading brewers of espresso coffee from all around the world compete for a world title.

The event will be held in combination with the 2011 EXPOESPECIALES conference in Bogota.

Colombia beat seven countries made proposals to host the 2011 event.

The World Barista Championship event is the annual destination for barista champions from more than 50 countries. In each country there are many regional events leading up to a national final, in which baristas prepare espressos, cappuccinos and original signature drinks to extremely high standards for a panel of international judges.

“We are delighted to host the 2011 Championship” said Luis Muñoz, CEO of the National Federation of Coffee Growers of Colombia. “It will be an opportunity for baristas and visitors to keep discovering the world of Colombian coffee, and also to support our domestic coffee consumption programme.”

Colombia was the first coffee-growing country in the world to produce a national campaign in support of its product, and created the well-known character of Juan Valdez, the simple coffee farmer with a mule. The character has for many years been represented by actors – but the current one actually is a coffee farmer.

The 2010 World Barista Championship will be held June 23-25, 2010 at Olympia Exhibition Centre in London. Of the last three contests, two have been won by Britons and another by a Dubliner. For more information, visit the WBC website at


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